Waking Sleeping Giants: Archaeology and Local Benefit in Wadi Faynan, Jordan

There exists an astounding hidden economic potential within the archaeological sites of the Wadi Faynan region in Jordan. The following post written by Dr. Paul Burtenshaw imparts his work and insight into the potential for preservation and development in this area. Currently a Research Fellow at the Centre of British Research in the Levant, Amman, Jordan, Paul completed his PhD looking at the economic value of archaeology at the Institute of Archaeology, UCL. This research explored conceptual approaches to archaeology as an economic asset, the role it plays in motivating preservation and how it is measured and managed. Paul has completed economic impact assessments of archaeology in Scotland and Jordan, is the group leader of the Archaeology and Development Research Network and has worked for several years in the heritage, and wider, tourism industry.

‘[It is] one thing to discover [archaeological sites] and then leave them to sleep, it is another to make tourists come and make money for the community’ – Wadi Faynan resident

More than 25 years of research in Wadi Faynan – a spectacular landscape in southern Jordan between the Edom Mountains and the Israeli border – has uncovered some of the most significant archaeology of the Middle East.  However as one member of the local community there described to me, these giants of archaeology remain asleep; a resource with great potential to benefit their lives, but one which currently rests unused.

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Wadi Faynan. (Photo credit: P. Burtenshaw)

Jordan is famous for its ancient sites, none more so than Petra, hailed as one of the ‘New 7 Wonders’ of the world.  However tourism in Jordan can often focus on only the most iconic sites, leaving vast archaeological riches unheard of, and greatly limiting the communities that may benefit from the industry. As the projects with which SPI is involved demonstrate, a great variety of archaeology has the potential to bring economic benefits to communities though tourism, and in doing so can help ensure the long-term survival of the archaeology itself.  While some sites grab tourists’ attention with visually spectacular monuments, the appeal of many places lies in the stories they tell, about the people of the past and of their role in shaping the world we inhabit in the present. In Wadi Faynan, it is the strength of these stories which gives the archaeological remains the potential to be of service to local people today.

Wadi Faynan can lay claim to being one of the oldest continuously inhabited places in the world, and indeed there is evidence of some of the very first settlements humans ever created. Starting over 11,000 years ago, the Neolithic was one of the most important shifts in human history when the innovations of permanent settlements, agriculture, domestication and communal religion mutually informed each other. Remains at the site of ‘Wadi Faynan 16’ date from the very beginning of this process and include a unique, spectacular ‘amphitheatre’, purpose built for gatherings that formed the basis of the development of some of the world’s first communities. The abundance of Neolithic sites in the area means visitors can follow the increasing complexity of these communities, tracing how their social experiments gave us the foundation for the lives we know today.

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Remains of the ancient ‘amphitheatre’ at Wadi Faynan 16. (Photo credit: The Wadi Faynan Project)

The area also played host to another revolution in human society – a technological one. Wadi Faynan is the best preserved landscape of ancient mining and metallurgy in the world. Metal dominates our modern lives and its exploitation began in this region with copper. The raw material was first taken from the earth here as early as the 5th millennium BC and the landscape is littered with hundreds of mines from this and later periods. By the Iron Age (1200-500BC), a time period associated with Old Testament biblical sources, the mining and smelting of copper had reached industrial scales and hundreds of furnaces would have illuminated the ancient night sky. Visitors today can witness the sheer energy of this production in the form of deep mines, giant mountains of processed materials, and fortresses built to protect the valuable commodity.  But the production left another, human, and more immediate legacy: Wadi Faynan has been identified as biblical Pinon/Phaino, where Christian slaves were sent to their deaths to serve the Roman Empire’s appetite for copper. It subsequently became a place of pilgrimage, attested to by the remains of three churches built on the Roman city and an extensive cemetery which mixes the bones of travellers with those they came to honour.

The preservation of the varied archaeology of Wadi Faynan owes much to the lack of modern mining in the area. However the prospect of mining remains a possibility and could have a significant impact on the area’s potential as a heritage and ecotourism destination, as well as affecting the lifestyle of the community, and the archaeology itself. Many sites suffer from casual, but persistent, looting. Wadi Faynan belongs to one of the most economically poor areas in Jordan and from the community’s perspective the jobs mining may offer are certainly welcome. However, through tourism the archaeology itself may offer a resource than can be ‘mined’ more sustainably and over the long-term. The survival of the archaeology depends on it being wakened from its slumber to become an economic and social asset for local people.

Waking sleeping giants must be done with care.  The small numbers of tourists to the area currently walk and relax in the environment, unaware of the dynamic layers of history around them.  Due to the spectacular but fragile environment, the area cannot host large numbers of tourists – economic benefits will come from encouraging longer stays and increased spending on local guides, accommodation, transport and souvenirs. My research in the area has shown that different communities currently benefit very differently from existing tourism, and so any use of the archaeology will have to be carefully designed to ensure that benefits are not isolated to the few.  Many of the tourists I interviewed in the region are intrigued by the archaeology, however they insist on good presentation and good ‘stories’ if they are to visit the sites.  If they can be persuaded to come and stay, there is good evidence that the archaeology will benefit – nearly 70% of local people said that the value they place on the archaeology lay in the economic benefits it could bring them, suggesting that realising its potential through tourism provides a strong incentive for preservation.

The stories, however, are not just told to attract tourists, but to awaken the sites for local residents as well. The knowledge created by archaeologists is currently almost invisible to the local communities and for many people the ruins around them are empty of any meaning.  Over 40% of residents saw value in the archaeological sites as sources of knowledge, but the vast majority of them have not been able to access that knowledge. Having the stories of the past embedded in local people offers another path to the preservation of sites – as one community leader remarked to me, ‘if you know the story you will recognise and respect’.

Over the next few months, a project supported by the Centre of British Research in the Levant, will begin to wake the sleeping giants of Wadi Faynan by translating the vast library of academic knowledge into headlines and stories that will connect with tourists and local people. Through events, posters and talks the project will spread the stories amongst local people and schoolchildren, creating new connections to the sites. Working with local hotels, community leaders and guides, these stories will promote the area and give local guides the capacity to bring the sites to life for visitors. Ultimately the project will provide the ‘fuel’ for local tourism based on the archaeology, making it a resource to sustain the community and the sites themselves.

Photo(s!) of the Week: PUCP’s Graphic Design Team tour Bandurria and Chotuna-Chornancap

By Solsiré Cusicanqui

Two weeks ago students from the Art Faculty at Pontificia Universidad Católica del Perú were working with the artisans of the projects sponsored by SPI: Chotuna-Chornancap (Lambayeque) and Bandurria (Lima). Thanks to the support of professors Carmen García, Isabel Hidalgo and Martín Razuri, the students were incorporated into classes working with local iconography, the creation of a brand and a graphic line that includes merchandising products. Artisans, archaeologists, professors and SPI members will eventually choose the winning proposal for each site. During the visit by students professors also organized talks surrounding innovation and the improvement of the quality of these products.

Within the classes the students were divided into two groups which visited the two project sites while aiming to collect information and create a tie with the local communities. The first group visited the Bandurria Archaeological Site where the students learned both the archaeological and social aspects of the project. After viewing the conditions in which the artisans live, they were interviewed with the president of the artisan group who explained to them part of the rush extraction process and the elaboration of products. Furthermore, they could watch one of the local ladies elaborating a “Rush Petate”.

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The rush extraction process utilised by local artisans is demonstrated to PUCP students during their visit to Bandurria.

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The students visit the monumental reminds at the Bandurria archaeological site.

The second group visited textile artisans at the Chotuna-Chornancap Archaeological Site who made a demonstration of the textile production process. This group was also interviewed with the archaeologist Carlos Wester, Director of the Brüning Museum, Director of the Chotuna-Chornancap Project and the person responsible for the artisans. The next day, they visited the archaeological site of Túcume and the artisan store, in which students could appreciate an example of the archaeological project which yielded designs for local art crafts.

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Students from PUCP are given a demonstration of the textile production process by artisan weavers at Chotuna-Chornancap.

Students at the Bruning Museum, Chotuna (1)

The students visit the Bruning Archaeological Museum.

Worth noting is that the Faculty of Graphic Design at PUCP has been supporting us since 2012 with San José de Moro artisans, most recently winning the 1st International “Turismo Cuida” award and which continues to develop serigraphy workshops in the region. Let’s hope this alliance endures in the future!

Students at the Archaeological site of Chotuna-Chornancap (1)

Photo of the Week: Túcume Archaeological Site

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Photo of the Week: Tucumé Archaeological Site

This week we bring you a photo from a recent trip made by a group of Harvard students to the Tucumé Archaeological Site in Northern Peru. Led by Solsiré Cusicanqui and Carlos Wester, the students learned about the traditional craft methods used by weavers to sustain local economic development and visited sites such as the above along the way. Part of the Lambayeque Valley, this region is home to thousands of monumental sites similar to Tucumé.

Watch this space next week for more photos and find out exactly what the group got up to on the trip!

Unlisted 3 Now Listed

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In case you missed it last Spring, the videos for the Third Annual Unlisted Conference are available for viewing online! Check them out at the AIRC’s page here on YouTube.

Run by the American Institute for Roman Culture, each year the conference brings together a range of stakeholders to discuss new ways to preserve global cultural heritage sites that are not named on the UNESCO World Site List.

The First Annual Unlisted Conference in 2011 was centred on the sustainable preservation of cultural heritage where, unsurprisingly, SPI’s Executive Director Larry Coben spoke. In 2012 the second sitting of Unlisted offered the theme of ‘Enhancing Visibility’ of the past leading nicely onto this year’s theme:

Cultural Heritage in Digital Media: Conversation for Conservation, Sustaining Global Storytelling Online”

Unlisted 3 focused on ‘’the sustainability of conservation through wider engagement with a more diverse community and with a broader spectrum of resources including digital and social media, digital resources and ‘edutainment’.’’ This year’s conference had an extra dimension of live streaming, ensuring that the conference organisers practised what they preach by making the day-long conference sessions available in real time to anyone unable to attend.

At SPI we use a range of digital media to spread information about our work. Throughout our 2013 crowd-funding campaign we utilised these media to spread the word, raise funds and find others with a similar mission to our own. We know there is no limit to the amount of people who believe that ending poverty and protecting the world’s cultural heritage is important. Luckily, through digital media we can connect with them!

Conference speakers were recruited from the world of global storytelling featuring photographers, documentary film makers, journalists and social media aficionados. Some speakers, such as Sam Horine categorised as a ‘visual storytellers’, even had their personal Instagram follower number listed in the programme.

Click here to read the reaction of AIRC Director Darius Arya to the success of this year’s conference.

Summer in Peru: Reflections from Student Volunteers on the San José de Moro Archaeological Program

By Alex Parody, Sarah Martini and Solsiré Cusicanqui

For the past three years, the Sustainable Preservation Initiative (SPI) has partnered with the San José de Moro Archaeological Program (PASJM), among others around the world, to help connect and involve communities in their local archaeological projects. These community projects benefit both the archaeologists and the local populations by encouraging interaction and discourse between groups that are often set at odds. 

During the summer months of June, July and August, the San José de Moro Archaeological Program (PASJM) brings students, professors, and researchers from all over the world together to learn about archaeological investigation in Peru. The site employs local workers to aid archaeologists and students with uncovering the prehistoric artifacts, architecture, and tombs.This year over 25 student volunteers from PASJM, including Alex Parody and Sarah Martini, had the opportunity to observe and participate in an SPI-directed program. 

A Peruvian Perspective

My name is Alex Parody and I am an undergraduate studying history and anthropology at American University in Washington, D.C.  I have had no previous experience in archaeology but have always had a deep interest in the past. This trip was my first foray into the field, and I have loved every aspect of it.  Because my mother is Peruvian I had the opportunity to travel to Peru twice before, but this trip has by far been the best. Although I grew up knowing Peruvian cuisine and customs, during the last five weeks I have come to appreciate the sheer kindness and welcoming attitudes of the people of San José de Moro, not to mention their terrific local cooking! They were always open to conversation and loved talking about their town, culture, and listening to what you had to say. Because of this, as well as being able to speak Spanish, I felt very connected to the workers at the site. I know that I am going to miss every single one of them like they were my best friend. They essentially “raised” the archaeologist in me – having taught me how to do everything from basic tasks like brushing and digging to measuring, surveying and identifying features in soils. They even helped me learn how to differentiate one kind of soil from another. I loved seeing every side of this town during the past five weeks, and because of this trip I am more confident than ever that I want to get involved in archaeology.

A New Experience

Hi! My name is Sarah Martini and I am a second year undergraduate concentrating in archaeology at Harvard University. Moro was my first chance to both come to South America and to see what being a field archaeologist entails. Having only traveled in European countries before, Peru was a completely new experience. While things were not always as I expected them to be, over the last five weeks I have fallen in love with the many faces of the Peruvian countryside, the Peruvian cuisine (I love Lomo Saltado!), and the local communities that opened up their homes to us. The people here were certainly more welcoming than many others that I have encountered in previous travels. Although I came to Peru having only taken a semester of Spanish, I found that my speaking skills quickly improved through attempting to maintain conversations with workmen from the town as I enjoyed learning about their home country from them. Over all, my experience at Moro has made me want to become an archaeologist, one involved with local communities, even more than before and has made me want to return to Peru.

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Sarah Martini, Second Year Archaeology Undergraduate at Harvard University 

The Field

The archaeology at San José de Moro provides a hands-on approach for any field school student. Conditions in the field could sometimes be hard under the hot Peruvian sun, since every day was different, it made every moment exciting as you never knew what could happen next.  The great thing about Moro is that it teaches students the basics of archaeology; skills that we could take anywhere is the world. But we would say that best of all were the valuable opportunities to excavate rich tombs – which for most archaeologists are only the stuff of dreams.  In addition, Moro facilitates daily interactions with the locals through the opening of their homes for home-cooked meals.  The women who cooked were very friendly and sometimes had their children bring out food for us.  We got to know the women’s personalities (and cooking!) in this way.  Because the site is right inside the community, it was very common for people to walk by the excavation units, and people always liked to look at what we were doing and often stopped to talk with us. There were plenty of times in the field when the local children came into the pits and helped (with permission of course) excavate features with us. There were endless opportunities for us to interact with the community, and the community loved to interact with us!

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A Mural Competition

This year, SPI contributed to community-field school interactions through a mural design competition at the local elementary school.  In collaboration with the children we created some fantastic artwork.  The children were very welcoming and loved to draw!  It was fun to compare favorite games, movies and music.  It was also interesting to see the depth of knowledge and pride the children had in their cultural heritage as descendants of the Moche.  They seemed to love having us there, and we hope that in the end we helped to encourage them to follow their dreams.  Working with them made us both want to get more involved with community projects – in Peru and elsewhere – and also offered us the clearest view of the types of influences the children of San José de Moro come into contact with as they grow up.  From movies to music to games, they are not much different from the children back home!  It is interesting to see, however, how important their local history is to them.  On the 28th of July, Peru’s Independence Day, some children put on a small show celebrating their country’s rich history, and others orated poems expressing love for their town of San José de Moro – from its vivid history and culture to its modern people and cuisine, there was nothing they couldn’t love more about their home!

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SPI Projects on the Northern Coast

Moro has another SPI-initiated project, where local ceramicist Julio Ibarrola produces replicas of Moche and Lambayeque pottery that have been found at the site itself.  He is currently apprenticing a few local teenagers and in this way hopes to continue the tradition of ceramic reproduction, as well as create a sustainable economy for the town. His replicas are found not only in Moro but also in the gift shops of museums all around Peru and through an online vendor, he gives his industry the potential to be a great source of income for those who become involved.

Before reaching Moro, we visited another SPI site which was the Chotuna and Chornancap Archaeological Complex. While this site has been recently made famous for its priestess burial found last year, the SPI has brought local women back in touch with their cultural roots through a weaving program.  It allows the community to connect with the archaeological site, provides potential revenue through sales at the gift shop, and provides the opportunity to learn about traditional methods of cloth production. During the last week of the field school, we had the opportunity to work with Moro´s weavers, who have also become involved with the help of SPI. The women were happy to answer any questions we had about the weaving process when they came to the field school at Moro.  They even allowed students to try their hand at setting up a back-strap loom. All of the students tried, but the women were much faster than any of us! Even so, they were very patient in explaining the process numerous times to the different students.

It is an unfortunate truth that throughout history many archaeologists have not involved themselves with local communities, maintaining a distance between their familiar group of colleagues and the residents who live among the site.  Even when they have made an effort to improve the economy of the community, such as building a museum, many projects have focused on increasing tourism without encouraging local involvement in the site. This tourism fails to help communities when gift shops lack locally-made artisan goods – it is important to include local artisan crafts (such as Julio’s ceramics or the weavers’ textiles) because without them, the money spent at the museum by tourists does not always stay with the community. This idea would not get far if interactions between archaeologists and locals are hampered by an invisible wall created by many differences ranging from socioeconomic to cultural, as well as by the absence of some great impetus for interaction.  Part of SPI’s mission is to provide that impetus.  Its efforts to increase local involvement in archaeological projects, by allowing locals to learn about their cultural heritage and how it can be preserved, are the first steps in bridging the gap between archaeologists and the local communities in which they work.

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San Jose de Moro Archaeological Program Wins First International “Tourism Cares” Award!

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San Jose de Moro Archaeological Program is the winner of the first International Turismo Cuida/Tourism Cares Contest!

SPI’s San Jose de Moro, Peru project was awarded recently the First International Tourism Cares/Turismo Cuida award. Sponsored by the world’s leading travel and tourism companies, the award is given for outstanding work in sustainability and preservation, both of which are critical to SPI’s mission. The award recognizes both the job creation (22 new permanent jobs!) from tourist development and the resultant end to looting at the site. The accompanying $15,000 grant will aid our continued work on sustainable tourism and economic, social and cultural development at Moro.

Congratulations to all of those involved on their hard work.

Photo of the Week: The Newest Generation of Artisans

Women WeaversThis week’s photo shows the participants of our artisan training centre recently inaugurated at Chotuna. In his own words, archaeologist and researcher Carlos Wester updates us on how the local women of Chotuna are working towards a branding process reflecting the remains of the ancient monumental palace complex located here.

“Women from the areas surrounding the Chotuna-Chornancap Complex in Lambayeque – Perú have come together to receive training in an artisan textile workshop built by SPI with the aim to promote sustainable activities in the local community.”

“Currently there are 10 weavers participating who show a surprising enthusiasm guaranteeing the success of this process that with the Chotuna-Chornancap Site Museum and the Brüning National Museum of Archaeology, hopes to create a brand identity for the local weavers inspired by the images of the Priestess of Chornancap’s Tomb.”

Watch this space for more updates on Chotuna’s project and the latest developments from our other most recent project site, Bandurria, coming soon!

Spotlight: The SPI Team

SPI Team Photo

In our second post in a series introducing you to the SPI Team, we’re asking our intern Yasmin Hamed how she developed an interest in cultural heritage preservation, what she has done so far as a member of our ranks and what’s next on the agenda.

Were you always interested in archaeology and cultural heritage?

“Definitely! I love finding out about the origins of things and archaeology always seemed like the obvious solution for someone interested in that. I’ve always wanted to know ‘the story’ of how we got to where we are now, so when it came to apply for a university course there was never any doubt as to what I wanted to study. I did my undergraduate degree in Trinity College, Dublin majoring in Ancient History and Archaeology. I stayed on an extra year and completed my masters in Classics and Archaeology and loved every minute of it!”

“In the past few years in particular since I’ve been studying archaeology and cultural heritage I’ve been drawn towards the relationships we have now with our past, how we use this link, and even more significantly at times how we misuse it.”

How did you first get involved with SPI?

“Well like I’ve said I’ve always been interested in archaeology, but it was only when I was working as a volunteer excavator on a site in the south of France that my really interest area came to the forefront that eventually led me to SPI. Some of the archaeologists at our site had realised that some zones were being looted during the night. After speaking to some of my classmates, I was really surprised at how many of them had excavated at sites during the summer months and witnessed similar examples of sites being looted, often by locals. It really struck me and from that point on I tried to focus my research in university on how cultural heritage is misused and abused, particularly by the nation from which it derives.”

“Last summer, coming to the end of my masters I was taking part in a postgraduate Latin epigraphy course at the British School of Rome when I met Rebekah Junkermeier, SPI’s Program and Development Associate at the time. After a long walk back from the Vatican one day we realised we had some really similar research interests and she told me about SPI’s work. I loved that their mission was linked to the personal side of archaeological preservation. I had studied examples and theories related to preservation, but found it always steeped in the formality of academia. I was really impressed with how SPI managed to promote and link a cultural heritage site with the well-being of people today. Having kept in contact with her after we left the eternal city, I become more and more interested in what SPI did so decided to apply for an internship with them. Six months later, here I am!”

What have you been working on so far as an intern with SPI?

“I think I’m pretty lucky I’ve been involved in quite a wide range of things with SPI so far. I’ve been redeveloping the website, working on SPI’s social media outlets, creating blog posts and newsletters and most recently on our People Not Stones 2013 crowd funding campaign.”

Your favourite SPI moment to date?

“Without a doubt the crowd funding campaign. I had never been involved in any crowd-funding before and to be honest only had a very brief knowledge of what it was! But I liked this in a way, I knew that I was going to be challenged. I loved having a deadline and a goal and working as hard as possible to get our word out there and our voices heard. Getting such positive feedback from the overwhelming number of contributors, the support from other organisations and the various press the campaign got really made it feel like people were listening. The best moment by far was when we found out that the campaign was featured on the Team Indiegogo Blog: we had managed to impress people who see thousands of campaigns on a daily basis.”

What are your plans for the future?

“Who knows! I know I want to continue working within the cultural heritage sphere, specifically with regard to the protection of antiquities. Earning my PhD was always a goal of mine too, regardless whether I continue down an academic route or not. As we speak I’m attending the ARCA Postgraduate Certificate Programme in Italy as a student-intern and learning about crimes against art and antiquities. After that, I’ll see where my interests take me!”

Catching Up With an Artisan

You may be familiar with Julio Ibarrola who was featured during our crowd-funding campaign in the Huffington Post. Well we’re catching up with him again to get some insight into what it’s like living in a community with a local SPI project site.

What was your community like before SPI’s project began?

“Before SPI, my community didn’t know a thing about pottery. They didn’t know anything about archaeology either and would only devote their time to farming and raising their livestock. My actual students were part of that but now some of them are even coming from outside the community.”

What was your relationship with your local cultural heritage site then?

“It was always around me but I didn’t really know about it, I didn’t relate to it. I thought they were just some Inca mounds, I had no idea there was a local culture I could relate to. When I was a kid I used to enjoy watching the looters do their thing around here, they caught my attention, back then I didn’t know they were destroying my heritage. It was the common thing to see in the 80′s, especially during drought season, farmers used to loot so they could get some money after selling the looted vessels to people who would only come for that. If the central area of San Jose de Moro got preserved it is because it used to be the soccer field.”

Tell us about the new artisan centre in your local community?

“It was the year of 1991 when the San Jose de Moro Archaeological Program started and changed my life. I got to work with them and they taught about what they were doing, their findings. Then it was Fredy Galvez, my teacher, the one who helped me perfect my skills on pottery production. Now I have this workshop and I devote all my time to it, I have become a little known, I feel like a professional and sometimes popular (he laughs). I have my own students and I can pass my knowledge and expertise but also respect for the heritage, an important thing to learn for the younger minds.”

Has your relationship with your local cultural heritage site changed since SPI has been involved with San Jose de Moro? 

“I think SPI has helped my community more than my own. Now, people protect and understand why it is important to do so. We all have learned and improved at different levels. A key thing SPI did was to get the community involved through workshops and others that people have happily attended.”

How do you see your community’s future?

“I view it favorably, here we all are thrilled by the idea of having a museum so tourists will come and we can show our products. The community is really looking forward to it and more than eager to get involved. I hope that someday I can pass my knowledge like I do now but at other sites. Also, I dream of the day when San Jose de Moro is world famous.”

“I want to take this as a chance to thank SPI, my teacher Fredy Galvez and SJM director: Dr. Castillo who introduced to me this wonderful world that archaeology is.”

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Julio Ibarrola demonstrating one of his handcrafted Moche pieces in San Jose de Moro, Peru.

Photo of the Week: Throwing Some Shapes

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Photo of the Week: Throwing Some Shapes

This week’s snapshot shows the lighter side to cultural heritage preservation!

Taken at the SPI project site of San Jose de Moro, Peru, a group taking part in the annual field school enjoy the Peruvian sunset.

Registration is still open for the 2013 field season – spread the word!